I'm a Senior Digital Designer with over seven years' experience creating digital experiences for luxury, fashion, beauty, and lifestyle brands.

With experience spanning Harrods.com, social content, and motion design, I create content-led experiences that connect brand storytelling, commerce, and customer engagement. Alongside my in-house work, I have worked with small, independent brands to develop visual identities, design logos, and build Shopify e-commerce websites.

I am particularly interested in developing creative systems and content franchises that can scale across multiple channels, combining strong visual craft with strategic thinking. Whether designing an editorial story, campaign launch, or social-first experience, my focus is always on creating work that feels distinctive, purposeful, and commercially effective.

Having previously stepped into a Lead Digital Designer role, I am passionate about mentoring designers, collaborating, and shaping creative work that delivers both brand impact and business results.