Harrods x Burberry

The Harrods x Burberry digital takeover transformed harrods.com into an immersive extension of Burberry's iconic blue store activation. Inspired by the brand's heritage and exploration themes, the creative used colour, texture and fabric-inspired elements to create a seamless connection between the physical and digital experience, strengthening the customer journey across every touchpoint.

Digital Innovation

Working closely with UX and Partnerships teams, we reimagined key elements of harrods.com through Burberry's distinctive visual language. The result was a fully integrated online activation that blurred the line between retailer and brand, creating a seamless connection between Burberry's physical store takeover and its digital presence.

Key Features

  • Burberry Blue Global Message Strip takeover across all pages.

  • Masthead design featuring campaign creative and Burberry branding.

  • Site-wide colour takeover, replacing key Harrods Green elements with Burberry Blue across navigation and footer components.

  • Exclusive product identification within PLPs using Burberry's Equestrian Knight Design.

  • Custom PDP textures and graphic treatments inspired by the campaign creative and in-store environment.

  • Role

    Digital Designer

  • Disciplines

    Digital Design, UX Collaboration, Campaign Design

  • Deliverables

    Site Takeover Design, PLP & PDP Enhancements, Campaign Assets, Design Documentation

  • Focus

    Brand Experience, Digital Innovation, Customer Journey, Storytelling