The Harrods Beauty Gift
The Harrods Beauty Gift is an annual spring campaign designed to showcase the very best of Harrods Beauty. In 2026, the campaign was developed around the new Harrods Brand Book, with a focus on reinforcing the brand's luxury authority and distinctive visual codes.
As the Senior Digital Designer on the campaign, I was responsible for ensuring creative consistency across all digital and print touch points. I played a key role in approving layouts and art direction, working closely with the Art Director during the shoot to compose the nine individual images that formed the campaign grid. Together, we carefully balanced each shot to create a cohesive and elevated visual identity across the campaign.
The campaign successfully drove both customer acquisition and conversion, helping to attract new beauty customers while increasing engagement with existing audiences. The Harrods Beauty Gift sold out online and in-store within two weeks of launch, demonstrating the campaign's strong commercial impact.
As part of the campaign, I developed a motion concept that was rolled out across digital marketing channels, the Harrods screen network, and social media.
The animation was built around the campaign's nine-image grid, transitioning between detailed floral close-ups and individual product shots. This approach created a more engaging way to showcase the contents of the Beauty Gift, allowing customers to clearly explore each product while maintaining the premium visual storytelling of the campaign.
The concept evolved from previous campaign executions, where products were arranged around the gift bag in a single static composition. By introducing motion and sequential product reveals, the creative provided greater product visibility and a clearer understanding of the overall offering across multiple digital touch points.