Harrods Brand Tests

A recurring monthly editorial story designed to highlight the latest fashion arrivals across Harrods.com. Working within the framework of the brand's visual identity, I created a layered collage approach that combined campaign imagery, PDP photography, and Harrods-owned content to create engaging editorial compositions.

The modular design system was developed to be flexible and repeatable, allowing different team members to refresh the story each month while maintaining a consistent visual language. Through considered image selection, layering, and cropping, the franchise delivered a premium editorial experience that bridged inspiration and commerce.