Green List Motion

Inspired by the brand's refreshed visual identity, social franchises, and the tactile nature of ASMR content, I created a short-form animation to showcase new beauty arrivals available online and in-store.

Using six still-life images, I developed a subtle motion piece that brought the products to life through considered pacing, close-up details, and sensory-inspired transitions. The animation translated the new brand guidelines into a social-first format, creating an engaging and premium experience that encouraged product discovery while aligning with the evolving direction of the brand's beauty content.