Best Hair Products Advertorial
I designed the visual direction for a beauty editorial highlighting the best hair products available at Harrods. Inspired by contemporary collage trends, the creative approach combined layered paper and hair textures, brand supplied imagery, and notebook-inspired layouts to create an engaging, editorial-first experience.
The layout was also developed to accommodate varying levels of brand participation, with module selection and visual prominence tailored to different partnership tiers. This ensured commercial objectives were met while preserving a cohesive editorial experience and alignment with the Harrods brand.
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Role
Senior Digital Designer
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Disciplines
Digital Design, Editorial Design
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Deliverables
Editorial Story, Responsive Assets
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Focus
Brand Alignment, Product Storytelling, User Engagement