More Than You Came For

'More Than You Came For' was a social-first campaign designed to showcase the breadth of the Harrods Menswear offer and encourage customers to discover more than their original purchase intent, with messaging focused on self-gifting, bonus season moments, and the benefits of Harrods Rewards.

Working from imagery art directed and supplied by the wider creative team, I was responsible for the motion design, editing and sound design of a animation that was posted on Instagram Stories and paid social channels. The creative translated the principles of the new Harrods Brand Book into an engaging digital experience, drawing on key brand codes including macro photography, close-up product details, in-store textures and the iconic Harrods Green.

Using a dynamic split-screen format, I combined the still-life photography, fashion details and architectural elements to create a sense of movement and discovery. An ASMR-inspired ambient soundscape complemented the visual storytelling, helping to capture attention while reinforcing Harrods' premium and distinctive brand identity.