Euro Summer Destinations

I designed a social-first Instagram Story inspired by Europe's most sought-after summer destinations, including Mallorca, Greece, Montenegro, and Turkey. The creative combined Harrods holiday imagery with curated fashion looks, and destination-inspired quotes to create an aspirational travel narrative.

Drawing on contemporary collage and scrapbook aesthetics, the stories blended editorial imagery, styled product selections, and typography to evoke the feeling of a luxury summer getaway. Each destination was given its own visual identity while remaining consistent with the wider Harrods brand.

An upbeat, European-inspired soundtrack enhanced the storytelling, creating an immersive experience that encouraged product discovery through a lifestyle-led approach. The series successfully connected fashion, travel, and inspiration in a format designed specifically for social audiences.