Sneakers Editorial Franchise
This sneaker editorial is one example of a wider content franchise framework I developed for Harrods.com. Designed to balance editorial storytelling with product discovery, the template combines flexible content modules, layered imagery, and bold typography to create engaging, commerce-driven experiences.
The system was built to be scalable across multiple categories and departments, enabling different teams to create consistent, on-brand content while streamlining production and maintaining a premium editorial aesthetic.
-
Role
Senior Digital Designer
-
Disciplines
Editorial Design, Design Systems
-
Deliverables
Editorial Story Templates, Responsive Digital Experiences,
-
Focus
Content Franchise Development, Product Discovery, Brand Consistency, Luxury Brand Experience