New Arrivals Editorial Franchise

A recurring monthly editorial story designed to highlight the latest fashion arrivals across Harrods.com. Working within the framework of the brand's visual identity, I created a layered collage approach that combined campaign imagery, PDP photography, and Harrods-owned content to create engaging editorial compositions.

The modular design system was developed to be flexible and repeatable, allowing different team members to refresh the story each month while maintaining a consistent visual language. Through considered image selection, layering, and cropping, the franchise delivered a premium editorial experience that bridged inspiration and commerce.

  • Role

    Senior Digital Designer

  • Disciplines

    Editorial Design, Art Direction, Collage Design, Digital Storytelling, Content Design

  • Deliverables

    Editorial Landing Page, Responsive Desktop & Mobile Designs, Story Templates, Digital Content Assets

  • Focus

    Editorial Commerce, Fashion Discovery, Content Franchise Development, Multi-Source Asset Integration, Brand Consistency

Previous

Euro Summer Instagram Story
Next

Best Sneakers Editorial Franchise